From Chapter 11:
Thirty years or more ago the late Andrew Lang wrote an article entitled "Enchanted Cigarettes," which began—"To dream our literary projects, Balzac says, is like 'smoking enchanted cigarettes,' but when we try to tackle our projects, to make them real, the enchantment disappears—we have to till the soil, to sow the weed, to gather the leaves, and then the cigarettes must be manufactured, while there may be no market for them after all. Probably most people have enjoyed the fragrance of these cigarettes and have brooded over much which they will never put on paper. Here are some of 'the ashes of the weeds of my delight'—memories of romances whereof no single line is written, or is likely to be written." What Balzac said in his "La Cousine Bette" was—"Penser, rêver, concevoir de belles œuvres est une occupation délicieuse. C'est fumer des cigares enchantés, c'est mener la vie de la courtisane occupée à sa fantaisie." Balzac's cigars became cigarettes in Lang's fantasy. The French novelist seems to have been one of those who praised tobacco without using it much himself. In his "Illusions Perdues" Carlos Herrera, who was Vautrin, says to Lucien, whom he meets on the point of suicide: "Dieu nous a donné le tabac pour endormir nos passions et nos douleurs." M.A. Le Breton, however, in his book on Balzac—"L'Homme et L'Œuvre"—says: "Il ne se soutient qu'à force de café," though he would sit working at his desk for twenty-five hours running.

From Chapter 15:
The older tobacconists were wont to assert, says Larwood, that the man in the moon could enjoy his pipe, hence "the 'Man in the Moon' is represented on some of the tobacconists' papers in the Banks Collection puffing like a steam engine, and underneath the words, 'Who'll smoake with ye Man in ye Moone?'" The Dutch, as every one knows, are great smokers, so a Dutchman has been a common figure on tobacconists' signs. In the eighteenth century a common device was three figures representing a Dutchman, a Scotchman and a sailor, explained by the accompanying rhyme:

The bill bearing this sign is in Banks's Collection, 1750. Another in the same collection, with a similar meaning but of more elaborate design, shows the three men, the central figure having his hands in his pockets and in his mouth a pipe from which smoke is rolling. The man on the left advances towards this central figure holding out a pipe, above which is the legend "Voule vous de Rape." Above the middle man is "No dis been better." The third man, on the right, holds out, also towards the central figure, a tobacco-box, above which is the legend "Will you have a quid."